Panda Optics
RS2 Launch
Oli Heath, Managing Director - Panda Optics
“Over the 10 years Panda Optics has been operating, Ridgeline Studios are by far the most organised team we’ve partnered with. We wouldn’t hesitate to work with them again and highly recommend them to any brand looking for outstanding creative work.”
Overview
Panda Optics needed a campaign to launch their new goggle line into a competitive winter market. The challenge was standing out in a category where most visual content looks the same. The brief was clear: something creative at its core, with the craft of the product at the centre of every frame.
Our Approach
We planned and delivered a two-day shoot in La Plagne, working with two models and simultaneously capturing stills and video to stay efficient on the mountain. Shooting both formats in parallel meant every setup served the full campaign and both assets complemented each other well.
The creative approach put the goggles in context without letting the environment overpower the product. Style, mood and brand alignment were referenced and developed in detail during pre-production.