Dare 2b
AW26 Launch
Overview
Dare2b came to us with an ambitious ask: Could we deliver a photo and video winter campaign on real snow in September, with a tight turnaround ahead of print and brochure deadlines? The product arrived only days before we were due on location. We said yes.
The Brief
Deliver a broad winter product campaign across both photography and video for the Dare2b range, covering 25 outfits ahead of a hard sales deadline. Content was needed across print, online and brochure formats, with a hero video edit for B2B marketing. Timeline was non-negotiable.
Our Approach
Shooting a winter campaign in September means one thing: glaciers. We activated our local network across Zermatt to source talent, mountain guides and logistics partners on the ground.
A detailed shotlist was built and tracked across 7 days of shooting on the mountain, covering every product across both photo and video formats. With only two slopes open, variety and coverage were the real creative challenge. Speed and decisive decision making on location were essential to working through the full shotlist without losing a single outfit.
Results
We delivered campaign photography for print, online and brochure use across 25 outfits, alongside a hero video edit used by the Dare2b team for B2B marketing. The full shotlist was completed within the production window and all assets were delivered ahead of the sales deadline.
