Starboard SUP
2026 Surf Range
Overview
Starboard needed impactful hero surf imagery to promote their new Twinfin product, an innovation in the SUP market, whilst also capturing strong brand imagery alongside the rest of their 2026 range.
Our Approach
We spent 10 days shooting in-water, on-land and in the air to capture every angle of their new product, as well as dialling in on specific concepts to visually display the unique characteristics and benefits of this product to help communicate this new design to the market.
Given the ‘fast and loose’ feel of the board in the water, slower shutter shots and high energy movement were a key focus, whilst retaining the fun and playful feel of the product.
Results
We delivered over 2000 images of the full surf range, filling product page imagery for over 100 SKUs. The final Twinfin hero image was successful across print, web and social, and audiences received the product well - making it their most pre-ordered product in Starboard’s 30 year history.